How to start a magazine and publish it profitably
A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation o...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y.
M. Evans and Co.
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A timely and extremely informative book that explains all the steps needed in planning, testing and executing the start-up of a successful magazine. But more than this, the book acts as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation of the magazine field. James B Kobak, an adviser to magazines since 1946, takes you through the perils and profits of magazine publishing with ease and a no-nonsense style. |
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| Item Description: | Includes index |
| Physical Description: | 320 pages 24 cm |
| ISBN: | 0871319276 |
Business magazine publishing creative ideas on management, editorial, selling space, promotion, and boosting profits 
The Magazine everything you need to know to make it in the magazine business