Inside book publishing

This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business...

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Bibliographic Details
Main Authors: Clark, Giles N Giles Noel (Author), Phillips, Angus 1961- (Author)
Format: Book
Language:English
Published: Abingdon, Oxon Routledge 2014
Edition:fifth edition
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Online Access:Click Here to View Status and Holdings.
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Description
Summary:This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.
Physical Description:xix, 355 pages illustrations 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780415537179