The magazines handbook

"The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journ...

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Bibliographic Details
Main Author: McKay, Jenny (Author)
Format: Book
Language:English
Published: New York Routledge 2013
Edition:Third edition
Series:Media practice
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780415617574  |q paperback 
040 # # |a DLC  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a PN5124.P4  |b M39 2013 
100 1 # |a McKay, Jenny  |e author 
245 1 4 |a The magazines handbook  |c Jenny McKay 
250 # # |a Third edition 
264 # 1 |a New York  |b Routledge  |c 2013 
300 # # |a x, 348 pages  |c 26 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a Media practice 
504 # # |a Includes bibliographical references (p [329]-340) and index 
520 # # |a "The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: Interviews with magazine journalists, editors, and publishers ; Advice on starting out and freelancing in the magazine industry ; An analysis of 'new journalism' and reportage ; A glossary of key terms and specialist concepts ; Information on contacts, courses and professional training."  |c Worldcat 
650 # 0 |a English periodicals  |x Handbooks, manuals, et 
650 # 0 |a Journalism  |x Handbooks, manuals, et  |x Vocational guidance  |z Great Britain 
650 # 0 |a Periodicals  |v Handbooks, manuals, etc  |x Publishing  |z Great Britain 
830 # 1 |a Media practice 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=555065 
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