Packaging design successful product branding from concept to shelf
Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
2012
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Packaging design successful product branding from concept to shelf