Catalog an illustrated history of mail-order shopping
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can...
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| Format: | Manuscript |
| Language: | English |
| Published: |
New York
Princeton Architectural Press
2008
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| Online Access: | Click Here to View Status and Holdings. |
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The catalog and cataloging 
Beginning Cataloging