Design research investigation for successful creative solutions

• Main Author: Leonard, Neil
• Other Authors: Ambrose, Gavin
• Format: Book
• Language: English
• Published: Lausanne, Switzerland AVA Academia 2012
• Series: Basics graphic design 02
• Subjects: Commercial art; Graphic arts > Research; Design > Research
• Online Access: Click Here to View Status and Holdings.

Design research will guide the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found.

Table of Contents:

• The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research
• Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention
• Planning your work : The brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience
• Conducting research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer
• Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification
• Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics
• Conclusion.