Great British pack

British packaging design, with its long storied history of invention and innovation coupled with strong pragmatic sensibilities, reigns supreme throughout much of the European marketplace. British designers have a nuanced, common sense talent for strengthening brand identity while creating packaging...

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Bibliographic Details
Format: Book
Language:English
Published: Singapore Page One 2006
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Online Access:Click Here to View Status and Holdings.
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300 # # |a 309 pages  |b color illustrations  |c 23 cm 
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500 # # |a Title from cover 
520 # # |a British packaging design, with its long storied history of invention and innovation coupled with strong pragmatic sensibilities, reigns supreme throughout much of the European marketplace. British designers have a nuanced, common sense talent for strengthening brand identity while creating packaging that makes strong visual connections within its environment. What makes a packaging great? Beyond functionality, great packaging makes us want to open it: it informs us, seduces us, speaks to us and convinces us of its value. We want to put it in our shopping trolley and take it home with us 
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