Great British pack
British packaging design, with its long storied history of invention and innovation coupled with strong pragmatic sensibilities, reigns supreme throughout much of the European marketplace. British designers have a nuanced, common sense talent for strengthening brand identity while creating packaging...
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| Format: | Book |
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| Language: | English |
| Published: |
Singapore
Page One
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | British packaging design, with its long storied history of invention and innovation coupled with strong pragmatic sensibilities, reigns supreme throughout much of the European marketplace. British designers have a nuanced, common sense talent for strengthening brand identity while creating packaging that makes strong visual connections within its environment. What makes a packaging great? Beyond functionality, great packaging makes us want to open it: it informs us, seduces us, speaks to us and convinces us of its value. We want to put it in our shopping trolley and take it home with us |
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| Item Description: | First published in 2006 by Index Books Title from cover |
| Physical Description: | 309 pages color illustrations 23 cm |
| ISBN: | 9789812453327 9812453326 |
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