Packaging sustainability tools, systems, and strategies for innovative package design

Packaging sustainability tools, systems, and strategies for innovative package design

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Bibliographic Details
Main Author: Jedlicka, Wendy 1959- (Author)
Format: Book
Language:English
Published: Hoboken, N.J. John Wiley & Sons 2009
©2009
Subjects:
Packaging
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • 1. Taking the first step : Consumption and renewal
  • Choices, choices, choices
  • Nearly all new products fail
  • Taking responsibility and thriving
  • A taste of things to come
  • Making the business case
  • 2. Mechanics of human behavior : Assumption vs. data
  • Inside the consumer
  • The nitty gritty of collecting data
  • Wrapping it up
  • 3. Marketing and truth : The consumer relationship
  • Ethics-based marketing and business
  • Package as bridge or barrier
  • Thing or service?
  • Eco-labeling and eco-marketing claims
  • Speaking the truth, and meaning it
  • How to get it right
  • The package/product team
  • How to create an eco-package in three easy steps
  • 4. Laws and economics : The changing landscape: laws and regulations
  • Regulations around the globe
  • A path forward
  • Unwrapping global packaging: trade and policy
  • The scope of global trade in packaging
  • The scope of environmental impact of packaging
  • Looking forward
  • 5. Systems thinking : The systems view
  • Bridging the gap with systems
  • Systems and design
  • Package as a system
  • Adapt to the environment
  • Properties of systems
  • Taking advantage of the systems view
  • Biomimicry
  • Permaculture principles in design
  • Change management
  • Technical approaches
  • Systems approaches
  • The next level in the picture
  • Your nearest advantage may be behind you
  • Innovation heuristics
  • 6. Materials and processes : Paper or plastic? Neither!
  • What are we trashing
  • Paper
  • Alternative paper
  • Plastics
  • Metals
  • Glass
  • Energy changes everything
  • Printing
  • The wonderful world of waste
  • 7. Innovation toolbox : Eco-packaging in three east steps
  • Definition of sustainable packaging
  • Consumer's shopping list for positive change
  • Innovation heuristics
  • Fair trade essentials
  • Overview of environmental marketing claims
  • Eco seals, certifications, and claims
  • Materials choices at a glance
  • Eco-resources at a glance
  • Glossary of basic packaging terminology.

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