Branding & spaces

Selection of different spaces, where branding and interior design reinforce the character of a brand. With the sum of these two disciplines, we seek to connect with the public and better communicate the brand idea, giving it a qualitative record. These identity signs establish a perceptual similarit...

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Bibliographic Details
Main Author: Abellán, Miquel (Author)
Other Authors: Mingue, Josep M. (Editor), Traducciones, Babyl (Translator)
Format: Book
Language:English
Published: Singapore Page One Pub. 2013
Subjects:
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
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100 1 # |a Abellán, Miquel  |e author 
245 1 0 |a Branding & spaces  |c Miquel Abellan ; editor, concept and project director Josept M. Minguet; translation by Babyl Traducciones 
246 3 # |a Branding and spaces 
264 # 1 |a Singapore  |b Page One Pub.  |c 2013 
300 # # |a 192 pages  |b color illustrations  |c 26cm. 
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520 # # |a Selection of different spaces, where branding and interior design reinforce the character of a brand. With the sum of these two disciplines, we seek to connect with the public and better communicate the brand idea, giving it a qualitative record. These identity signs establish a perceptual similarity between the image and what it represents, achieving an interrelated space, where the corporate image acquires importance creating value. The implantation of a brand in an interior space becomes a game of perceptions, with a powerful communication power, inserting in memory, a more solid visual of the brand concept.  |c Google 
650 # 0 |a Stores, Retail  |x Design and construction 
650 # 0 |a Store decoration  |x Pictorial works 
700 1 # |a Mingue, Josep M.  |e editor 
700 # # |a Traducciones, Babyl  |e translator 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=553956 
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