Branding & spaces

• Main Author: Abellán, Miquel (Author)
• Other Authors: Mingue, Josep M. (Editor), Traducciones, Babyl (Translator)
• Format: Book
• Language: English
• Published: Singapore Page One Pub. 2013
• Subjects: Stores, Retail > Design and construction; Store decoration > Pictorial works
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 192 pages color illustrations 26cm.
• ISBN: 9789814523226

Selection of different spaces, where branding and interior design reinforce the character of a brand. With the sum of these two disciplines, we seek to connect with the public and better communicate the brand idea, giving it a qualitative record. These identity signs establish a perceptual similarity between the image and what it represents, achieving an interrelated space, where the corporate image acquires importance creating value. The implantation of a brand in an interior space becomes a game of perceptions, with a powerful communication power, inserting in memory, a more solid visual of the brand concept.