Why fonts matter

Why fonts matter

"This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a pro...

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Bibliographic Details
Main Author: Hyndman, Sarah (Author)
Format: Book
Language:English
Published: London Virgin Books 2016
Subjects:
Type and type-founding > Psychological aspects.
Graphic design (Typography)
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 9780753557235  |q paperback 
040 # # |a YDXCP  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a Z250  |b .H95 2016 
100 1 # |a Hyndman, Sarah  |e author 
245 1 0 |a Why fonts matter  |c Sarah Hyndman 
264 # 1 |a London  |b Virgin Books  |c 2016 
300 # # |a 144 pages  |b illustrations  |c 22 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a "First published by Type Tasting in 2015"--Title page verso. 
520 # # |a "This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination."--  |c from publisher 
650 # 0 |a Type and type-founding  |x Psychological aspects. 
650 # 0 |a Graphic design (Typography) 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=553929 

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