Why fonts matter
"This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a pro...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Virgin Books
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | "This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination."-- |
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| Item Description: | "First published by Type Tasting in 2015"--Title page verso. |
| Physical Description: | 144 pages illustrations 22 cm. |
| ISBN: | 9780753557235 |
Extreme fonts digital faces of the future