Asking Questions The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and so...

Full description

Saved in:
Bibliographic Details
Main Author: Bradburn, Norman M. (Author)
Other Authors: Sudman, Seymor (co-author), Wansink, Brian (co-author)
Format: Book
Language:English
Published: San Francisco   2004
Jossey-Bass
Edition:Revised Edition
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items