Asking Questions The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and so...
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Main Author: | Bradburn, Norman M. (Author) |
---|---|
Other Authors: | Sudman, Seymor (co-author), Wansink, Brian (co-author) |
Format: | Book |
Language: | English |
Published: |
San Francisco
2004
Jossey-Bass |
Edition: | Revised Edition |
Online Access: | Click Here to View Status and Holdings. |
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