Asking Questions The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and so...
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| Other Authors: | , |
| Format: | Manuscript Book |
| Language: | English |
| Published: |
San Francisco
2004
Jossey-Bass |
| Edition: | Revised Edition |
| Online Access: | Click Here to View Status and Holdings. |
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Asking questions the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires