Services management and marketing studies in Malaysia
The advent of internet has birthed a new set of industries which provides platforms for companies to host their web and email applications. For this reason, data centres in the recent decade have gained prominence in the service industry. While past research has shown strong evidence of direct relat...
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| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
UKM, Bangi
UKM Graduate School of Business
2009
©2009 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SERVICES MARKETING
Services marketing integrating customer focus across the firm
Services Marketing Management A Strategic Perspective
