SUCCESSFUL EVENT MANAGEMENT A PRACTICAL HANDBOOK
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the eve...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Andover, Hampshire
CENGAGE Learning
2013
|
| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781408020753 |q paperback |
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| 100 | 1 | # | |a Shone, Anton |e author |
| 245 | 1 | 0 | |a SUCCESSFUL EVENT MANAGEMENT |b A PRACTICAL HANDBOOK |c Anton Shone and Bryn Parry |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a Andover, Hampshire |b CENGAGE Learning |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xvii, 334 pages |b illustrations (chiefly colour), maps |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject. |
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| 526 | # | # | |a Strategic Meetings, Incentives, Conference and Exhibition (M.I.C.E) Management |b Master in Tourism Management |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Special events |x Management |
| 650 | # | 0 | |a Special events |x Planning |
| 700 | 1 | # | |a Parry, Bryn |e author |
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Successful EVENT MANAGEMENT A PRACTICAL HANDBOOK