SUCCESSFUL EVENT MANAGEMENT A PRACTICAL HANDBOOK

• Main Authors: Shone, Anton (Author), Parry, Bryn (Author)
• Format: Book
• Language: English
• Published: Andover, Hampshire CENGAGE Learning 2013
• Edition: Fourth Edition
• Subjects: Special events > Management; Special events > Planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvii, 334 pages illustrations (chiefly colour), maps 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781408020753; 9781408066638

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.