Meetings, expositions, events, and conventions an introduction to the industry

For use in events and convention management courses Experience the World of Meetings, Expositions, Events, and Conventions Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi metho...

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Bibliographic Details
Main Author: Fenich, George G. (Author)
Format: Book
Language:English
Published: England Pearson Education Limited 2016
Edition:Fourth edition
Subjects:
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Summary:For use in events and convention management courses Experience the World of Meetings, Expositions, Events, and Conventions Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world. A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.
Item Description:Includes index
Physical Description:320 pages illustrations 28 cm.
ISBN:9781292093765
1292093765