Selling Today PARTNERING TO CREATE VALUE

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials ava...

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Bibliographic Details
Main Authors: Manning, Gerald L. (Author), Ahearne, Michael (Author), Reece, Barry L. (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2012
Edition:Twelfh Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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005 201502318758
008 120910s2012 nju a ENG
020 # # |a 9780132570190 
020 # # |a 013257019X 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5438.25  |b .M35 2012 
100 1 # |a Manning, Gerald L.  |e author 
245 1 0 |a Selling Today  |b PARTNERING TO CREATE VALUE  |c Gerald L. Manning, Michael Ahearne, Barry L. Reece 
250 # # |a Twelfh Edition 
264 # 1 |a Upper Saddle River, N.J.  |b Pearson Prentice Hall  |c 2012 
300 # # |a xxxi, 512 pages  |b some colour illustrations  |c 29 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. 
650 # 0 |a Selling 
700 1 # |a Ahearne, Michael  |e author 
700 1 # |a Reece, Barry L.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=552921