Selling Today PARTNERING TO CREATE VALUE
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials ava...
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2012
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Edition: | Twelfh Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. |
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Physical Description: | xxxi, 512 pages some colour illustrations 29 cm. |
Bibliography: | Includes bibliographical references and indexes |
ISBN: | 9780132570190 013257019X |