Selling Today PARTNERING TO CREATE VALUE

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials ava...

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Bibliographic Details
Main Authors: Manning, Gerald L. (Author), Ahearne, Michael (Author), Reece, Barry L. (Author)
Format: Manuscript Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2012
Edition:Twelfh Edition
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Online Access:Click Here to View Status and Holdings.
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Summary:Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.
Physical Description:xxxi, 512 pages some colour illustrations 29 cm.
Bibliography:Includes bibliographical references and indexes
ISBN:9780132570190
013257019X