Marketing principle and perspective

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Bibliographic Details
Main Authors:	Bearden, William O. (Author), Ingram, Thomas N. (Author), LaForge, Raymond W. (Author)
Format:	Book
Language:	English
Published:	New York McGraw Hill 2007
Edition:	5th ed.
Subjects:	Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Bearden, William O. \|e author
245	1	0	\|a Marketing \|b principle and perspective \|c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
250	#	#	\|a 5th ed.
264	#	1	\|a New York \|b McGraw Hill \|c 2007
264	#	4	\|c ©2007
300	#	#	\|a xxxvi, 588 pages \|b colour illustrations, colour ports \|c 28 cm
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504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|z United States
700	1	#	\|a Ingram, Thomas N. \|e author
700	1	#	\|a LaForge, Raymond W. \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=552920