Marketing principle and perspective
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw Hill
2007
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxvi, 588 pages colour illustrations, colour ports 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071105859 0071105859 |
Marketing Principles & Perspectives