Marketing principle and perspective

Marketing principle and perspective

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Bibliographic Details
Main Authors: Bearden, William O. (Author), Ingram, Thomas N. (Author), LaForge, Raymond W. (Author)
Format: Book
Language:English
Published: New York McGraw Hill 2007
Edition:5th ed.
Subjects:
Marketing > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxvi, 588 pages colour illustrations, colour ports 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780071105859
0071105859

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