Social media marketing theories & applications

Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to prev...

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Bibliographic Details
Main Author: Dahl, Stephan (Author)
Format: Book
Language:English
Published: Thousand Oaks SAGE 2015
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Social media marketing theories & applications by Dahl, Stephan

Published 2015
Click Here to View Status and Holdings.
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