Focus groups theory and practice
The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Los Angeles
SAGE
2015
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| Edition: | 3rd ed. |
| Series: | Applied social research methods series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Focus groups theory and practice
DOING FOCUS GROUPS
CONDUCTING FOCUS GROUPS FOR BUSINESS & MANAGEMENT STUDENTS
