Focus groups theory and practice

Focus groups theory and practice

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The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.

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Bibliographic Details
Main Author:	Stewart, David W. (Author)
Other Authors:	Shamdasani, Prem N.
Format:	Book
Language:	English
Published:	Los Angeles SAGE 2015
Edition:	3rd ed.
Series:	Applied social research methods series
Subjects:	Focus groups Social sciences > Research > Methodology Social groups > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
Physical Description:	xix, 202 pages 23 cm
Bibliography:	Includes bibliographical references (pages 181-191) and index
ISBN:	9781452270982 (alk. paper)