Focus groups theory and practice

Focus groups theory and practice

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The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.

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Bibliographic Details
Main Author: Stewart, David W. (Author)
Other Authors: Shamdasani, Prem N.
Format: Unknown
Language:English
Published: Los Angeles SAGE 2015
Edition:3rd ed.
Series:Applied social research methods series
Subjects:
Focus groups
Social sciences > Research > Methodology
Social groups > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
Physical Description:xix, 202 pages 23 cm
Bibliography:Includes bibliographical references (pages 181-191) and index
ISBN:9781452270982 (alk. paper)

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