INCOMaR II 2009
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| Format: | Conference Proceeding |
| Published: |
Malaysia
University Publication Centre (UPENA), UiTM
21 cm 2009
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | The conferences is a collaboration between the Faculty of Business Management, UiTM Shah Alam, UiTM Melaka Campus and The Chartered Institute of Marketing (CIM) Malaysia |
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| Physical Description: | xx, 135 p. 22 cm |
| ISBN: | 9789673053445 |
Strategic marketing and management