A first look at communication theory
This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses. The material is presented in a coherent manner and strikes a balance between humanistic, scientific, classical, and contemporary theories. (In contrast to previous editions...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill,
2003
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses. The material is presented in a coherent manner and strikes a balance between humanistic, scientific, classical, and contemporary theories. (In contrast to previous editions--no theories have been dropped.) Ethics are covered throughout the text. A First Look at Communication Theory is the most widely used textbook for the communication theory course. |
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| Physical Description: | xxii, 518, A-24, E-23, C-2, I-18 pages illustrations 23 cm 2 CD-ROMs (4 3/4 in.) |
| Bibliography: | Includes bibliographical references (p. E-1 to E-23) and index |
| ISBN: | 007248392X (acid-free paper) 9780072824827 (acid-free paper) |
A FIRST LOOK AT COMMUNICATION THEORY