Building better brands a comprehensive guide to brand strategy and identity development

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Bibliographic Details
Main Author:	Lerman, Scott
Format:	Unknown
Published:	Blue Ash, Ohio HOW Books, an imprint of F+W Media, Inc. 2013
Subjects:	Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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001	wils-549936
020	#	#	\|a 9781440331435 (hbk.)
020	#	#	\|a 144033143X (hbk.)
040	#	#	\|a TOH \|d ITMB
090	0	0	\|a HF5415.1255 \|b .L47 2013
100	1	#	\|a Lerman, Scott
245	1	0	\|a Building better brands \|b a comprehensive guide to brand strategy and identity development \|c Scott Lerman
260	#	#	\|a Blue Ash, Ohio \|b HOW Books, an imprint of F+W Media, Inc. \|c 2013
300	#	#	\|a 199 p. \|b col. ill. \|c 21 cm
500	#	#	\|a Includes index
650	#	0	\|a Branding (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=549936
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