Building better brands a comprehensive guide to brand strategy and identity development

Building better brands a comprehensive guide to brand strategy and identity development

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Bibliographic Details
Main Author: Lerman, Scott
Format: Unknown
Published: Blue Ash, Ohio HOW Books, an imprint of F+W Media, Inc. 2013
Subjects:
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:199 p. col. ill. 21 cm
ISBN:9781440331435 (hbk.)
144033143X (hbk.)

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