Building better brands a comprehensive guide to brand strategy and identity development
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| Format: | Book |
| Published: |
Blue Ash, Ohio
HOW Books, an imprint of F+W Media, Inc.
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | 199 p. col. ill. 21 cm |
| ISBN: | 9781440331435 (hbk.) 144033143X (hbk.) |
The fundamentals of branding