Cutlip and Center's effective public relations
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Pearson Education
2013
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| Edition: | 11th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR. |
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| Item Description: | Previous ed.: 2009 |
| Physical Description: | 455 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273768395 (pbk.) 0273768395 (pbk.) |
Cutlip and Center's effective public relations