Cutlip and Center's effective public relations

Cutlip and Center's effective public relations

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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

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Bibliographic Details
Main Author: Broom, Glen M.
Other Authors: Cutlip, Scott M.
Format: Unknown
Published: Boston Pearson Education 2013
Edition:11th ed.
Subjects:
Public relations
Public relations > Textbooks
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Item Description:Previous ed.: 2009
Physical Description:455 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780273768395 (pbk.)
0273768395 (pbk.)

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