Research Methods for Business A Skill-Building Approach
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Chichester, West Sussex
John Wiley & Sons Ltd
2013
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| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. |
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| Physical Description: | xxi, 423 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781119942252 9781118527863 (eISBN) 9781118527740 (eISBN) 9781118527856 (eISBN) |
Research Methods for Business A Skill-Building Approach