Research Methods for Business A Skill-Building Approach

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma...

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Bibliographic Details
Main Authors: Sekaran, Uma (Author), Bougie, Roger (Author)
Format: Manuscript Book
Published: Chichester, West Sussex John Wiley & Sons Ltd 2013
Edition:SIXTH EDITION
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Online Access:Click Here to View Status and Holdings.
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Summary:Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.
Physical Description:xxi, 423 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781119942252
9781118527863 (eISBN)
9781118527740 (eISBN)
9781118527856 (eISBN)