Blue ocean strategy how to create uncontested market space and make the competition irrelevant
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. It presents a systematic approach to making the competition irrelevant and...
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| Format: | Book |
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Boston, Massachusetts
Harvard Business School Publishing
2015
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| Edition: | Expanded edition |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. It presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. |
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| Physical Description: | xxviii, 287 pages illustration 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781625274496 (hbk.) |
Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant