Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author:	Kim, W. Chan
Other Authors:	Mauborgne, Renée
Format:	Book
Published:	Boston, Massachusetts Harvard Business Review Press 2015
Edition:	Expanded ed.
Subjects:	New products Market segmentation
Online Access:	Click Here to View Status and Holdings.
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