Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author:	Kim, W. Chan
Other Authors:	Mauborgne, Renée
Format:	Book
Published:	Boston, Massachusetts Harvard Business Review Press 2015
Edition:	Expanded ed.
Subjects:	New products Market segmentation
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781625274496 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.153 \|b .K53 2015
100	1	#	\|a Kim, W. Chan.
245	1	0	\|a Blue ocean strategy \|b how to create uncontested market space and make the competition irrelevant \|c W. Chan Kim, Renée Mauborgne
250	#	#	\|a Expanded ed.
260	#	#	\|a Boston, Massachusetts \|b Harvard Business Review Press \|c 2015
300	#	#	\|a xxviii, 287 p. \|b ill. \|c 24 cm.
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a Strategic Management \|b Bachelor of Business Administration (Honors) Islamic Banking \|5 Faculty Business Management
526	0	#	\|a MGT657 \|b BM249 \|5 BM
526	0	#	\|a MGT657 \|b BM224 \|5 BM
526	0	#	\|a Strategic Management \|b Bachelor of Business Administration (Honors) Operations Management \|5 Faculty Business Management
526	0	#	\|a HTM750 \|b HM771 \|5 FPHP
526	0	#	\|a Global Strategic Management for Hospitality and Tourism \|b Master in Tourism Management \|5 Faculty of Hotel and Tourism Management
526	0	#	\|a MGT657 \|b BA246 \|5 BM
526	0	#	\|a Strategic Management \|b Bachelor of Business Administration (Hons.) International Business \|5 Faculty of Business and Management
650	#	0	\|a New products
650	#	0	\|a Market segmentation
700	1	#	\|a Mauborgne, Renée
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=548097