Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renée
Format: Unknown
Published: Boston, Massachusetts Harvard Business Review Press 2015
Edition:Expanded ed.
Subjects:
New products
Market segmentation
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781625274496 (hbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.153  |b .K53 2015 
100 1 # |a Kim, W. Chan. 
245 1 0 |a Blue ocean strategy  |b how to create uncontested market space and make the competition irrelevant  |c W. Chan Kim, Renée Mauborgne 
250 # # |a Expanded ed. 
260 # # |a Boston, Massachusetts  |b Harvard Business Review Press  |c 2015 
300 # # |a xxviii, 287 p.  |b ill.  |c 24 cm. 
504 # # |a Includes bibliographical references and index 
526 0 # |a Strategic Management  |b Bachelor of Business Administration (Honors) Islamic Banking  |5 Faculty Business Management 
526 0 # |a MGT657  |b BM249  |5 BM 
526 0 # |a MGT657  |b BM224  |5 BM 
526 0 # |a Strategic Management  |b Bachelor of Business Administration (Honors) Operations Management  |5 Faculty Business Management 
526 0 # |a HTM750  |b HM771  |5 FPHP 
526 0 # |a Global Strategic Management for Hospitality and Tourism  |b Master in Tourism Management  |5 Faculty of Hotel and Tourism Management 
526 0 # |a MGT657  |b BA246  |5 BM 
526 0 # |a Strategic Management  |b Bachelor of Business Administration (Hons.) International Business  |5 Faculty of Business and Management 
650 # 0 |a New products 
650 # 0 |a Market segmentation 
700 1 # |a Mauborgne, Renée 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=548097 
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