Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renée
Format: Book
Published: Boston, Massachusetts Harvard Business Review Press 2015
Edition:Expanded ed.
Subjects:
New products
Market segmentation
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxviii, 287 p. ill. 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781625274496 (hbk.)

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