The Coke machine the dirty truth behind the world's favorite soft drink

The Coke machine the dirty truth behind the world's favorite soft drink

An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices

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Bibliographic Details
Main Author: Blanding, Michael (Author)
Format: Unknown
Language:English
Published: New York Avery 2010
Subjects:
Soft drink industry
Bottled water industry
International business enterprises
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781583334355 (pbk.) 
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100 1 # |a Blanding, Michael  |e author 
245 1 0 |a The Coke machine  |b the dirty truth behind the world's favorite soft drink  |c Michael Blanding 
264 # 1 |a New York  |b Avery  |c 2010 
300 # # |a 375 pages  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. [359]-367) and index 
505 1 # |a All that America stands for. A brief history of coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- Teaching the world to sing. "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in India -- The case against "killer coke." 
520 # # |a An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices 
650 # 0 |a Soft drink industry 
650 # 0 |a Bottled water industry 
650 # 0 |a International business enterprises 
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