Ethnic marketing culturally sensitive theory and practice

Ethnic marketing culturally sensitive theory and practice

Saved in:

Bibliographic Details
Main Author:	Pires, Guilherme D.
Other Authors:	Stanton, John L.
Format:	Book
Published:	New York, NY Routledge, Taylor & Francis Group 2015
Subjects:	Market segmentation Marketing > Cross-cultural studies Minority consumers > Cross-cultural studies
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Marketing management a cultural perspective
Published: (2012)

Global marketing and advertising understanding cultural paradoxes
by: Mooij, Marieke K. de 1943-
Published: (2005)

Global Marketing and Advertising Understanding Cultural Paradoxes
by: Mooij, Marieke K.
Published: (2018)

Global marketing and advertising understanding cultural paradoxe
by: Mooij, Marieke K. de 1943-
Published: (1998)

Ethnic marketing accepting the challenge of cultural diversity
by: Pires, Guilherme D, et al.
Published: (2005)

Cross-cultural marketing
Published: (2003)

GLOBAL MARKETING & ADVERTISING Understanding Cultural Paradoxes
by: Mooij, Marieke K. de, 1943-
Published: (2019)

7 secrets of marketing in a multicultural world
by: Rapaille, G. Clotaire
Published: (2001)

Consumer behavior and culture consequences for global marketing and advertising
by: Mooij, Marieke K. de 1943-
Published: (2011)

Marketing in a multicultural world ethnicity, nationalism, and cultural identity
Published: (1995)

Beyond Hofstede culture frameworks for global marketing and management
Published: (2009)

Cultural education-cultural sustainability minority, diaspora, indigenous, and ethno-religious groups in multicultural societies
Published: (2008)

Multicultural marketing selling to a diverse America
by: Rossman, Marlene L
Published: (1994)

Multicultural marketing selling to a diverse American
by: Rossman, Marlene L
Published: (1994)

Lives across cultures cross-cultural human development
by: Gardiner, Harry W
Published: (2005)

Lives aross cultures
by: Gardiner, Harry W.
Published: (2011)

Children of six cultures a psycho-cultural analysis
by: Whiting, Beatrice Blyth
Published: (1977)

Handbook of niche marketing principles and practice
Published: (2006)

LEADING WITH CULTURAL INTELLIGENCE The New Secret to Success
by: Livermore, David A. 1967-
Published: (2010)

Consumer tribes
Published: (2007)

International human resource management review
Published: (1990)

Men, work, and family
Published: (1993)

Understanding global cultures metaphorical journeys through 17 countries
by: Gannon, Martin J.
Published: (1994)

Negotiating globally how to negotiate deals, resolve disputes, and make decisions across cultural boundaries
by: Brett, Jeanne M.
Published: (2007)

Counseling and psychotherapy a multicultural perspective
by: Ivey, Allen E
Published: (1996)

Market segmentation
by: Frank, Ronald Edward 1933-
Published: (1972)

The nature of marketing marketing to the swarm as well as the herd
by: Brymer, Chuck
Published: (2009)

Global UX design and research in a connected world
by: Quesenbery, Whitney
Published: (2012)

A new psychology of women gender, culture, and ethnicity
by: Lips, Hilary M.
Published: (2006)

Cross-cultural rehabilitation an international perspective
Published: (1999)

The market segmentation workbook target marketing for marketing managers
by: Dibb, Sally 1963-
Published: (1996)

Families in multicultural perspective
Published: (1995)

Culture and psychology
by: Matsumoto, David Ricky
Published: (1996)

Wonder woman marketing secrets for the trillion-dollar customer
by: Ellwood, Iain
Published: (2008)

Marketing and multicultural diversity
Published: (2006)

Culture and politics a comparative approach
by: Lane, Jan-Erik
Published: (2005)

Culture and Politics A Comparative Approach
by: Lane, Jan-Erik, et al.
Published: (2002)

Market Segmentation How to do it, How to profit from it
by: McDonald, Malcolm 1938-, et al.
Published: (2004)

Feminism, culture and embodied practice the rhetorics of comparison
by: Pedwell, Carolyn
Published: (2010)

Handbook on international corporate governance country analyses
Published: (2006)