International marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New Delhi, India
Oxford University Press
2014
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxv, 751 p. ill. 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780198077022 (pbk.) 0198077025 |
International marketing 
Marketing an international perspective