Borg Bobby Music Marketing for the DIY Musician Paperback Bam Book Creating and Executing a Plan of Attack on a Low Budget

Borg Bobby Music Marketing for the DIY Musician Paperback Bam Book Creating and Executing a Plan of Attack on a Low Budget

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Bibliographic Details
Main Author: Borg, Bobby
Format: Book
Language:English
Published: Milwaukee, WI Hal Leonard Books 2014
Series:MusicPro guides
Subjects:
Music trade > Vocational guidance
Musicians
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781480369528 
020 # # |a 1480369527 (paperback) 
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245 1 0 |a Borg Bobby Music Marketing for the DIY Musician Paperback Bam Book  |b Creating and Executing a Plan of Attack on a Low Budget  |c Bobby Borg 
246 3 # |a Music marketing for the do it yourself musician 
260 # # |a Milwaukee, WI  |b Hal Leonard Books  |c 2014 
300 # # |a xxii,  |b illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
490 1 # |a MusicPro guides 
504 # # |a Includes bibliographical references (pages 317-330) and index 
505 0 # |a An overview of the complete DIY marketing process : creating and executing a plan of attack in a nutshell -- Describe your company's vision : identifying your musical purpose and setting your career on course -- Identifying profitable opportunities or "needs" : conducting a SWOT analysis -- Analyze your customers : Identifying, segmenting, and targeting your market -- Learn from your competitors : conducting a competitor analysis -- Demo your products and services : getting feedback before committing your valuable resources -- Set your marketing plan goals : using the SMART model -- Develop your company's brand strategy : creating the right identity for your company and its people -- Develop a brand strategy for your products/services : achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace : delivering on the promise of your brand -- Devise a pricing strategy : reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1 : booking live-performance sets and distributing records -- Establish a place strategy, part 2 : distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1 : winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2 : using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3 : winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4 : uitilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy : tracking, analyzing, and adjusting your market campaign -- Assemble your Marketing Plan of Attack : presenting your business and marketing ideas effectively -- Execute your marketing plan effectively : adopting the right policies that get your company results -- Continue to learn about marketing : strengthening your marketing muscles with 20 exercises. 
650 # # |a Music trade  |x Vocational guidance 
650 # # |a Musicians 
830 0 # |a MusicPro guides 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=544117 
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