Analyzing music in advertising television commercials and consumer choice
"The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected question...
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| Format: | Book |
| Published: |
New York
Routledge
2014
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| Series: | Routledge interpretive marketing research
20 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Music in advertising
