Sports marketing a strategic perspective

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Bibliographic Details
Main Author:	Shank, Matthew D.
Other Authors:	Lyberger, Mark R.
Format:	Book
Published:	New York, NY Routledge 2015
Edition:	5th ed
Subjects:	Sports > Marketing > United States Sports > Economic aspects > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-543894
020	#	#	\|a 9781138015951 (hardback)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a GV716 \|b .S42 2015
100	1	#	\|a Shank, Matthew D.
245	1	0	\|a Sports marketing \|b a strategic perspective \|c Matthew D. Shank, Mark R Lyberger
250	#	#	\|a 5th ed
260	#	#	\|a New York, NY \|b Routledge \|c 2015
300	#	#	\|a xxxii, 669 p. \|b col. ill. \|c 26 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Sports \|x Marketing \|z United States
650	#	0	\|a Sports \|x Economic aspects \|z United States
700	1	#	\|a Lyberger, Mark R.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=543894