Sports marketing a strategic perspective

Sports marketing a strategic perspective

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Bibliographic Details
Main Author: Shank, Matthew D.
Other Authors: Lyberger, Mark R.
Format: Book
Published: New York, NY Routledge 2015
Edition:5th ed
Subjects:
Sports > Marketing > United States
Sports > Economic aspects > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii, 669 p. col. ill. 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781138015951 (hardback)

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