Integrated advertising, promotion and marketing communications

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Bibliographic Details
Main Authors:	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format:	Book
Language:	English
Published:	New Jersey Pearson 2014
Edition:	6th ed
Subjects:	Advertising Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.123 \|b .C58 2014
100	1	#	\|a Clow, Kenneth E. \|e author
245	1	0	\|a Integrated advertising, promotion and marketing communications \|c Kenneth E. Clow, Donald Baack
246	1	4	\|a Marketing
250	#	#	\|a 6th ed
264	#	1	\|a New Jersey \|b Pearson \|c 2014
264	#	4	\|c ©2014
300	#	#	\|a xv, 466 pages \|b illustrations \|c 28 cm
336	#	#	\|a text \|2 rdacontent
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. 438-451) and index
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526	0	#	\|b Program Ijazah Sarjana Muda (Kepujian) Pengurusan Pelancongan \|5 Fakulti Pengurusan Hotel dan Pelancongan
650	#	0	\|a Advertising
650	#	0	\|a Communication in marketing
700	1	#	\|a Baack, Donald \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=543209
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