Integrated advertising, promotion and marketing communications

Integrated advertising, promotion and marketing communications

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Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Format: Book
Language:English
Published: New Jersey Pearson 2014
Edition:6th ed
Subjects:
Advertising
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 466 pages illustrations 28 cm
Bibliography:Includes bibliographical references (p. 438-451) and index
ISBN:9780133126242
0133126242

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