Marketing and Social Media A Guide for Libraries, Archives, and Museums

Marketing and Social Media A Guide for Libraries, Archives, and Museums

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Bibliographic Details
Main Author: Koontz, Christie (Author)
Other Authors: Mon, Lorri M.
Format: Unknown
Language:English
Published: Lanham Rowman & Littlefield 2014
Subjects:
Libraries > Marketing
Archives > Marketing
Museums > Marketing
Social media
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • A customer perspective
  • Marketing and mission, goals, and objectives
  • Scan the environments
  • SWOT : strengths, weaknesses, opportunities and threats
  • Stakeholders
  • A four-step model for marketing
  • Marketing research
  • Marketing segmentation
  • Marketing mix strategy and product
  • Price or customer costs
  • Place : channels of distribution
  • "Promotion : not the same as marketing!"
  • Case studies
  • Marketing evaluation
  • Four strategic marketing tools: grant writing, public relations, advocacy, common sense
  • Synergy and the future

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