Marketing and Social Media A Guide for Libraries, Archives, and Museums
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Language: | English |
| Published: |
Lanham
Rowman & Littlefield
2014
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-541992 | ||
| 005 | 2020330171453 | ||
| 008 | t2014 XXU #g| |#001 ##eng#D | ||
| 020 | # | # | |a 9780810890817 (pbk. : acid-free paper) |
| 040 | # | # | |a DLC |d ITMB |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z716.3 |b .K67 2014 |
| 100 | 1 | # | |a Koontz, Christie |e author |
| 245 | 1 | 0 | |a Marketing and Social Media |b A Guide for Libraries, Archives, and Museums |c Christie Koontz |
| 264 | # | 1 | |a Lanham |b Rowman & Littlefield |c 2014 |
| 300 | # | # | |a xiii, 295 pages : |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (pages 281-286) and index |
| 505 | 1 | # | |a A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future |
| 650 | # | 0 | |a Libraries |x Marketing |
| 650 | # | 0 | |a Archives |x Marketing |
| 650 | # | 0 | |a Museums |x Marketing |
| 650 | # | 0 | |a Social media |
| 700 | 1 | # | |a Mon, Lorri M. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=541992 |
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Marketing with social media a LITA guide