Consumer Psychology of Tourism, Hospitality and Leisure
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attra...
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Other Authors: | , , , |
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Format: | Book |
Language: | English |
Published: |
Wallingford, Oxon
CABI Publishing
2004
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Online Access: | Click Here to View Status and Holdings. |
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