Writing music for commercials television, radio, and new media

• Main Author: Zager, Michael (Author)
• Format: Unknown
• Language: English
• Published: Lanham, Maryland Rowman & Littlefield [2015]
• Edition: 3rd, ed
• Subjects: Music in advertising > Instruction and study; Television advertising; Radio advertising; Internet advertising
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xvi, 312 pages 25 cm
• ISBN: 9781442246669 (hardcover : alk. paper); 9780810884106 (pbk.)

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark.