Celebrity capital assessing the value of fame

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Bibliographic Details
Main Author:	Gunter, Barrie (Author)
Format:	Book
Language:	English
Published:	New York Bloomsbury 2014
Subjects:	Fame > Economic aspects Consumer behavior > Economic aspects Mass media and business Fame > Social aspects Celebrities in mass media Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781628927733 (paperback)
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040	#	#	\|a DLC \|d ITMB \|e rda
041	0	#	\|a eng
090	0	0	\|a P96.C35 \|b G86 2014
100	1	#	\|a Gunter, Barrie \|e author
245	1	0	\|a Celebrity capital \|b assessing the value of fame \|c Barrie Gunter
264	#	1	\|a New York \|b Bloomsbury \|c 2014
300	#	#	\|a xiii, 248 pages : \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. 207-235) and index
650	#	0	\|a Fame \|x Economic aspects
650	#	0	\|a Consumer behavior \|x Economic aspects
650	#	0	\|a Mass media and business
650	#	0	\|a Fame \|x Social aspects
650	#	0	\|a Celebrities in mass media
650	#	0	\|a Branding (Marketing)
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